Hafiz Dagata on Empowering Branding

Hafiz Dagata Marketing

“Lets talk about the core of marketing value” – Hafiz Dagata

Hafiz Dagata

“People always ask me how much should we spend on marketing and strengthening our brand”. Muhammad Hafiz or Hafiz Dagata believes that marketing is a need unless you want to stop business and play Uno card in your home full time. Big corporate like Pepsi, Nike, Adidas and others spend million dollars from their revenue in doing investment for their marketing strategy. If big corporate do it why not small and medium enterprise do it? He explained that most of people did not get the correct definition of marketing. Try to look back at the definition or foundation of marketing where it supposed to act as a platform to the customer. Hence we need to identify what should we tell customer and what customer should remember about us. Marketing supposed to tell customer what is our core value or what we believe in that can help solve their problems.

“It’s a very noisy world”

Hafiz Dagata told that late Steve Job really inspires him in doing marketing strategy. Steve Job said that “it’s a very noisy world”. Noisy world means that now we can see a lot of ads in many platforms. Now for 2017, it becomes more obvious especially when you type something in Google and related ads will be shown in Facebook, Instagram and websites.  For one type of product it has so many brands. Imagine that each brand talks about their product and we are going to see all ads from Toyota, Mazda, Hyundai, BMW and others. This will lead customers to ignore all of these ads because too much information to be captured.

 hafiz dagata Noisy world

“Awareness Interest Desire Action”

hafiz dagata be difference

From marketing’s steps we have Awareness, Interest, Desire and Action, AIDA. “Imagine we take all first three in one shot” he said. This is possible if we apply a Purple Cow strategy. Purple Cow focus strategy is become different from the rest and solve customer problem. When the world become so noisy it’s very important to be different as common thing get bored easily. Different from your competitor can create awareness. “Even your brand is the best among the best do not skip this step” Hafiz Dagata said. Most of people always confidence with their brand and skip this awareness step where they forget that youngster is our future asset. Look at Nestle, Nike and Apple they never skip this element. Most of their ads always show that what are their passion and value. Nike with honoring athletes, Nestle with nutrition food for kids and Apple for professional. Youngster is still in development life’s session where they always strive for something that will make they look great in the future.  Next elements are interest and desire. These two elements only can be achieved by showing that our product can solve customer’s problem. Just take previous example we can see that to be a great athlete you need to wear Nike’s shoes, to be a healthy kid/person need to have Nestle’s product and to be a professional need to use Macintosh. This is how they blend these entire three elements in one ad. They never talk about the details about their product. Most of others ads still focus on the details of their product especially we see from China’s smartphone brand where we see they always focus on the specifications. Yes they make a great smartphone but unfortunately audience difficult to tell the difference between 5 brands that the specifications almost the same.

“Grow bigger and stronger with your brand”

hafiz dagata Power brand

He said that “a good brand will be in people’s dictionary”. Look at Tesla where we can see how much Elon Musk struggle to make Tesla as the most success America company brand. He puts his faith in this brand that can become bigger and stronger. People around the world never heard about Tesla until 2010 and never imagine about fully electric vehicle can accelerates just like sport car indeed Tesla did much better! Hence, bring your brand to solve people’s problem and they will put your brand to be in their life’s dictionary. A problem solver’s brand will trigger all the elements in AIDA so, be different and solve the problems. Marketing is not just creating ad for people but it’s a great platform to tell customer that we are always with them.

Explore more on hafizdagata.com for more marketing strategy and just have chit chat with him as he is a funny one and futuristic.

More great article:

Ubat Buasir Secara Tradisional Dengan Madu Gamat

Penyakit buasir adalah salah satu masalah yang dihadapi oleh kebanyakan orang. Ianya boeh berpunca daripada pelbagai faktor dalaman  dan luaran, malahan ia juga bergantung kepada gaya hidup seseorang. Sebelum kita bercerita tentang ubat buasir tradisional yang ada di pasaran, terlebih dahulu kita perlu mengenali penyakit buasir itu sendiri.

Penyakit buasir adalah sejenis penyakit yang boleh berlaku apabila pembuluh darah di bahagian dubur membengkak disebabkan oleh tekanan dan seterusnya mewujudkan benjolan. Apabila benjolan mula timbul, penghidap buasir akan merasai kesakitan terutamanya ketika membuang air.

Jenis-Jenis Buasir

Terdapat dua jenis buasir, iaitu buasir dalaman dan buasir luaran.

Buasir dalaman adalah buasir yang timbul apabila benjolan wujud di dalam dubur dan ia tidak akan kelihatan daripada luaran. Ini bermaksud peghidap penykit buasir luaran perlu mendapatkan pemeriksaan doktor di klinik atau hospital. Manakala, buasir luaran pula lebih mudah dikenal pasti kerana benjolan tersebut biasanya ada di bahagian dubur.

Punca Buasir

Penyakit buasir boleh berlaku kerana pelbagai faktor. Salah satu daripada sebab utama adalah apabila seseorang terlalu kerap meneran yang boleh berlaku sewaktu membuang air besar (yang disebabkan oleh sembelit) mahupun ketika mengangkat sesuatu yang berat. Oleh kerana ini juga, biasanya penyakit buasir akan menyerang mereka yang sering melakukan aktiviti mengangkat berat (weightlifting).

Selain itu, ia juga boleh berlaku apabila seseorang duduk terlalu lama. Apabila kita duduk terlalu lama, sebenarnya ia akan memberikan tekanan pada saraf di sekitar bahagian dubur yang berpunca daripada tarikan graviti dan berat badan kita sendiri yang seterusnya boleh menyebabkan benjolan wujud.

Cara Mengubati Buasir

Bergantung kepada tahap keseriusan penyakit, buasir boleh dirawat menggunakan pelbagai cara. Sekiranya ia kronik, biasanya pesakit buasir akan perlu menjalani pembedahan untuk membuang benjolan tersebut.  Namun begitu, pembedahan mungkin tidak perlu di dalam kes yang mana tahap buasir adalah tidak kronik.

Meskipun terdapat banyak ubat di farmasi yang boleh diambil sebagai ubat buasir, sebenarnya terdapat cara yang lebih tradisional untuk mengubatinya, iaitu dengan menggunakan bahan semulajadi yang ada di pasaran.

Ubat Buasir Tradisional Menggunakan Madu Gamat

Ubat Buasir Tradisional | Madu Gamat Tariq Sufi

Salah satu daripada produk tradisional untuk merawat buasir adalah dengan mengambil campuran madu gamat. Madu yang sudah pasti mempunyai pelbagai khasiat ini dikatakan dapat memberikan kesan yang baik kepada pesakit buasir, terutamanya apabila ia dicampur dengan gamat. Dengan khasiat yang ada, pesakit buasir tidak perlu bersusah payah mengambil produk yang diperbuat daripada bahan sintetik.

Sila layari http://madugamat.com/ubat-buasir-tradisional/ jika anda berminat untuk mencuba produk madu gamat daripada Tariq Sufi untuk merawat buasir anda.

RHB Bank’s Services & Products: Credit Cards and Many More

To date, RHB Bank is regarded as the main competitors in Malaysian finance and banking niche. Wanting to grow the horizon within SEA, they’ve laid their foundation in countries including Brunei, Hong Kong, Indonesia, Laos, and Singapore. In making sure that the organization is scalable, RHB introduced an assortment of banking facilities to institutions and individuals for both personal and commercial needs.

Services Offered by RHB Bank

The most staple form of services a Bank offers has long been the cash deposit account and self-banking facilities. RHB attracts customers to create savings in addition to current account by offering above average interest rate to be enjoyed by members. For maximal ease to withdraw and deposit money into the account, customers could easily locate and use the nearby CDM and ATM machines deployed in branches together to other locations easily.

RHB Bank | Credit Card Online, Cash Back Reward, Personal Loans, Islamic Banking & More

RHB Bank witnesses that more people make purchases online compared to using cash nowadays. Based on the data collected, it is found that more online users prefer to purchase by using credit cards. For that reason, the Bank causes it to become a priority to serve the customers better by offering credit card facilities with marvelous rewards. Knowledgeable customers who compare credit cards thoroughly know that RHB’s interest rate is among the lowest.

Feeling the need to narrow the gap between supply and demand, RHB Bank goes the extra mile and also has begun offering credit card facilities with a wide range of benefits compared to the other banks, that include cashback reward for card holders when they purchase more using the credit card.

Despite that, RHB Bank realizes the simple fact that offering credit cards and savings accounts are certainly not enough. Presently, acquiring assets which include cars and property requires many people to acquire a decent loan scheme. Thus, RHB has reformulated their loan structure to be able to offer the lowest interest rate possible for lots of types of loans. Plus, insurance services, unit trust, and financial investment can also be made.

For corporations and entrepreneurs, corporate banking facilities will also be available. They’ll be able to take a business loan or maybe even connect with RHB for corporate & investment banking. Aiming to ensure that their products and services are the very best, RHB has offered online cash management and asset management services.

Small-medium enterprises can really benefit from the range of services offered by RHB Bank, especially when it involves taking loans to help increase cash flow and further scale the business. RHB furthermore has begun innovating by providing retail solutions to those who need it, particularly e-commerce players.

Expansion of Scope Towards Islamic Banking

Nevertheless, RHB Bank has not ever overlooked the need for Islamic banking facilities. In Malaysia, Syariah-compliant services and products are highly demanded. Therefore, products or services such as wealth management, unit trust, Islamic treasury, and corporate banking are particularly formulated to make certain that all transactions adhere to the Syariah requirement.

A significant 24% annual brand value growth appears to have been seen by the Bank in 2016, which places them as amongst the 5 top domestic banking players. Seeing the future market growth potential, RHB Bank has equipped themselves with a more rigorous and effective tactics to further grow their value and market share in the near future.

Tricubes – A Snapshot

Tricubes Berhad CEO, 53-year old Khairun Mokhtar, is the founder of Tricubes. With over 28 years of experience, he has played a key role in powering Tricubes to become the leading player in the local IT industry with biometrics technology. He obtained his Bachelor’s Degree in Electrical Engineering from the University of Pacific in Stockton, California under a scholarship from the Malaysian Government. In 1997, at the age of 33, he became NCR Malaysia’s youngest ever Country Managing Director.

Tricubes Berhad

About Tricubes

Tricubes Berhad is a leading IT company in identity authentication and enterprise mobility solutions. They are well known for their track record in the design, development, and marketing of information technology solutions, predominantly to the government and financial sectors, since 1997. With current clients in Malaysia, Hong Kong, and Europe, Tricubes devices are now installed in over 300 organizations.

The Enterprise Mobility Solution (EMS) Market

From the year 2007 to 2012 most industries moved away from fixed and location-centric work environments to a dispersed mobile world where workers are deployed to locations where they are most effective. There is an increase in workforce mobility to gain flexibility and efficiency and meet customer demands, causing mobile tools like smart phone’s and tablets to experience significant annual growth in sales and usage. The wireless penetration level in Malaysia will continue to increase and reach staggering heights.Today, a growing number of industries are deploying enterprise mobility solutions for enhancing employee productivity, improving customer satisfaction and ultimately for the development of the

Today, a growing number of industries are deploying enterprise mobility solutions for enhancing employee productivity, improving customer satisfaction and ultimately for the development of the business. EMS remains at an early stage of growth in the Malaysian market with healthy margins. In recent years, large local corporations and government agencies such as banks, logistics service providers, and law enforcement agencies have started deploying mobility solutions.


Tricubes started its software as a service (Saas) platform which offers services that were traditionally deployed “On Premise”, but will now be available on the Cloud. With TamTamCRM, organizations can now have their own Customer Relationship Software without investing in their own infrastructure.

Designed to facilitate simplify and grow, TamTamCRM has a feature rich Sale Force Automation and Customer Relationship Management functions. These functions are there to develop and increase sales team productivity, improve conversion rate and boost customer loyalty. The hassle free CRM takes care of the basic worries of end users such as easy installation, configuration, hosting, maintenance, and upgrades. TamTamCRM can also run on any mobile application be it tablet or mobile phone as long as there is an internet connection. The application is stored on Maxis Cloud hence enabling the customers to leverage on the virtual infrastructure especially now that Maxis Cloud Data Centre has received Tier III Certificate from Uptime Institute, USA.

Information and Communications – Technology Industry (“ICT”) in Malaysia

Positive growth is expected in Malaysia’s information and communication technology (ICT) industry with combined IT spending projected to grow significantly. The progress is expected to be driven mainly by the government’s continued efforts to surge the level of broadband penetration, and increased outsourcing initiatives by organisations. Developments in cloud computing and wireless broadband are key growth areas in the Malaysian ICT sector. Growing investments in data centers and ICT infrastructure have helped drive interest in cloud computing business models. Under the Economic Transformation Program, Malaysia is seeking to be a world-class hub for data centers in the region. The government has also announced a number of initiatives with favorable implications for the ICT industry including a two-year extension on import tax exemption on broadband equipment, and the establishment of the MY Creative Content program to encourage the development of local content.

Lastly, Khairun Mokhtar has stated that “ The Tricubes team are committed towards the highest standards of project delivery and continue to provide best of class IT solutions to benefit their customers in Malaysia.”

Dato’ Ramanan Ramakrishnan Advises on Ponzi Schemes

Dato’ Ramanan Ramakrishnan Teaches How To Verify The Signs Of An Investment That May Be A Ponzi Scheme

Power, greed, and the love of money are the root of all evil and the downfall of humanity. Once we allow ourselves to slide down that slippery slope, our judgment becomes distorted, ethics compromised, and our style of management blinded by ambition.

In a recent scandal that shook the nation in Malaysia, a large group of investors fell into a snare of an alleged forex scam that was uncovered by Dato’ Ramanan Ramakrishnan, a renowned social advocator against Ponzi Schemes.

Dato' Ramanan Ramakrishnan MIC
Dato’ Ramanan Ramakrishnan

The fraudulent operation was run by a pair of notorious masterminds, Dato’ Seri and his wife who operate a dubious foreign exchange company and make wild promises to their investors. All victims claimed that they were promised daily returns which they have yet to receive. The victims began to realize they were tricked into a Ponzi Scheme when they did not see the promised returns, after handing over their savings in good faith to the wrong hands. Some even reported that they had received some initial returns which enticed them to part with more of their money since they thought that it would create more wealth for them.

Related: http://www.therakyatpost.com/news/2015/06/26/sothinathans-statement-reeks-of-desperation/

Since late last year in 2016, the press secretary to the Senate President of Malaysia and former treasurer-general of MIC, Dato’ Ramanan started a movement to bring justice and confidence for these unfortunate victims. Dato’ Rama appealed for victims to come forward to enable him to push for the fraudsters to face the law.

What is a Ponzi Scheme?

A Ponzi scheme relies on new money coming in to pay existing investors, but with one exception – the investors do not know about it. They’re being lied to, led to believe it’s a legitimate investment. This is what Bernie Madoff, a former chairman of NASDAQ got away with for decades. He convinced people he generated returns by trade when in fact he was simply using money from new members to pay existing ones.

History Of Ponzi Scheme

The most notorious fraudulent investment scheme in history began in Boston, America, where Charles Ponzi broke the record and became the poster child of America’s most infamous financial scam in 1919. His scam was so big that schemes like his still bear his name today. Charles Ponzi caused a mountain of trouble in nine short months between December 1919 and August 1920. Ponzi promised investors a 50% return in just 90 days. People were so eager to invest and capitalize on this promise that they would wait for hours in front of his office in a long queue stretching to the street next door. In total, Ponzi stole between 15 and 20 million dollars worth of money from his investors, which in today’s value would be worth about 200 million dollars!

Ponzi Schemes In Other Countries


In the early 2000s, the head of a Japanese bedding firm, Kazutsugi Nami was responsible for the biggest scam in Japanese history. He defrauded more than USD1.4bn from an estimated 37,000 people. The victims were promised 36% annual return on investment. He also collected funds in exchange for the firm’s currency called ‘Enten’, which was an invention of his own digital currency. ‘Enten’ was written with Japanese characters for yen in heaven. When he was arrested in 2009, he was sentenced to 18 years in jail in 2010.


On December 11, 1935, con artist Victor Lustig was involved in one of the most ingenious con jobs ever imagined. He sold the Eiffel Tower not once, but twice. Back in the 1920s, the Eiffel Tower was badly in need of repair. There was some discussion in the government about ripping the structure down rather than repairing it. Lustig saw the opportunity and printed up phony credentials claiming that he was a government official in charge of selling the rights to tear down the tower and all the way to scrap. He invited a group of scrap iron dealers to discuss the issue and told them that the government had already made the decision to tear down the tower and wanted to keep it quiet for fear of public outcry. The dealers bought Lustig’s story and promptly submitted bids to buy the landmark. During negotiations, Lustig accepted a handsome cash bribe from one of the dealers to secure that deal and then he went off to Austria. While in Austria, Lustig read the papers closely for reports of his scam. As time passed, nothing ever appeared. Lustig realized that they must’ve been too embarrassed to report the incident. So Lustig packed his bag and headed back to Paris, where he pulled the exact same scheme and sold the Eiffel Tower a second time. This time he wasn’t so lucky. He got reported to the police and had to flee to the United States.

What Are The Signs Of An Investment That May Be A Ponzi Scheme & How To Verify Them?

Embodying the idea that if it seems too good to be true, it probably is. Almost every investment carry carries some degree of risk. Generally, the greater the potential return, the greater the risk; whereas promises to the opposite raise huge red flags. It is natural for the value of an investment to fluctuate. Be wary of any investment that has a pattern of consistent returns.

In Malaysia, Bank Negara has a website with a list of companies and websites that are neither authorized nor approved by the relevant laws and regulations administered by the central bank. Basically, many unregistered companies that are not approved by Bank Negara laws are involved in gold trading, forex trading and what it calls unlicensed activities. So be aware of unregistered companies and salespeople, which you can verify through Bank Negara website.

Nevertheless, avoid investments you do not understand or can’t get complete information on. This is an obvious sign of fraud. Aside from that, statement errors, inconsistencies, and excuses for lack of written information on the investment are also red flags. Trouble receiving a payment or withdrawing your investment should worry you as well.

As with all investments, doing your own research is essential in helping you avoid Ponzi schemes. Consult an independent third-party such as a registered advisor, lawyer or accountant and you can avoid investing in a Ponzi scheme.

Related: http://www.kualalumpurpost.net/mic-palani-out-blessings-in-disguise-for-party-dato-ramanan/

3 Moves MaidMalaysia Made to Serve Customers Better

How MaidMalaysia is Quickly Becoming the Best Maid Agency in Malaysia

At first, it seems that innovation has nothing to do with the maid services industry. If you have this kind of thought, then you’re probably wrong. The reason for us to say this is that at Principia Wire, we have become the witness of revolution made by a fast-moving maid agency called MaidMalaysia.

This maid agency is one of the many growing tech-savvy companies that puts more effort on digitalizing the industry in orde to serve the customers better. So, what are the 3 biggest moves that they’ve made to change the game and become the best in Malaysia? Principia Wire unfolds the story here.

#1: They Rely on Databases

MaidMalaysia takes pride on having a huge and always-updated database to ensure that whenever a customer is looking for the right maid, they have the right set of algorithm to mix and match the customer’s needs with the maid with the suitable capabilities. To put it simply, they have a Google-like database themselves. While it’s very common to have it, many other maid agencies out there does not seem to adopt this new system as fast as the could, unlike MaidMalaysia.

#2: A Maid Agency With Automated System Integration

If you visit maidmalaysia.com, what you’re going to see a simple interface that provides a brief information about their agency. It’s what they call a minimalistic approach, perhaps. With a bit of knowledge on web user experience and testing out the websites (more like spamming them to see how they work), we could tell that their website has some sort of automated system integration. While that appears to be less human to some people, this feature the agency owns will benefit the users. How? Let’s take a look at point number 3.

MaidMalaysia | The Best Maid Agency in Malaysia

#3: Blazing Fast Communication

When you have a semi-automated system, you can pretty much say that the information that moves here and here and fast. Nothing pisses a customer more than a slowpoke response. So, these folks should have figured out and lived by the rule that customer’s satisfaction is number 1!

So this is why MaidMalaysia is fast becoming the best maid agency in Malaysia. If you are really interested in getting a maid in Malaysia, we’d totally recommend you go to MaidMalaysia.

Tempat Menarik di Perak untuk Sewaktu Cuti Sekolah

Apa Yang Menarik di Negeri Perak?

Negeri Perak Darul Redzuan adalah salah sebuah negeri di Malaysia yang mempunyai pelbagai tarikan tersendiri. Ini menjadikan negeri Perak sebagai salah satu lokasi yang wajib dikunjungi terutamanya ketika bercuti bersama ahli keluarga. Anda nak tahu di mana tempat menarik di Perak? Jom kita tengok senarai 5 lokasi terbaik yang ada di sini!

Kellie’s Castle

Tempat Menarik di Perak

Bila bercerita tentang tempat menarik di Perak, Kellie’s Castle pasti ada di dalam fikiran. Ini kerana lokasi ini adalah sesuatu yang cukup ikonik kerana keunikan senibinanya – iaitu kerana ia tidak siap. Pada waktu dahulu, istana ini dibina oleh seorang peladang daripada Scotland yang bernama William Kellie Smith. Tidak dapat dipastikan mengapa istana ini dibina oleh beliau, kerana terdapat ura-ura mengatakan ia dibina untuk anaknya, dan ada pula yang mengatakan ia dibina untuk dijadikan hadiah buat isterinya.

Oleh kerana senibinanya yang unik kerana berkonsepkan senibina Inggeris, anda memang patut membawa ahli keluarga berkunjung ke sini.


Tempat Menarik di Perak
Dapatkan maklumat terperinci tempat menarik di Perak di laman web blogger ohsem Malaysia, Aliff.co!

Kapal Korek Tanjung Tualang

Tempat Menarik di Perak

Kapa korek Tanjung Tualang atau lebih dikenali sebagai TT5 ini adalah salah satu warisan peninggalan negeri Perak. Seiringan dengan nama negeri ini sendiri, Perak adalah sebuah negeri yang kaya dengan bijih timah. Untuk pengetahuan anda, nama “Perak” ini diperolehi daripada warna bijih timah tersebut.

Aktiviti pelombongan di negeri Perak menggunakan kapal korek telah pun dihentikan kini, dan TT5 adalah kapal korek terakhir yang ada di Malaysia. Oleh yang demikian, kerajaan negeri Perak dengan kerjasama syarikat separa kerajan telah mengambil pelbagai inisiatif untuk memulihara khazanah negeri ini. Malah, ia sedang dibaikpulih untuk dijadikan lokasi utama pelancongan negeri Perak pada waktu akan datang.


Gua Kek Look Tong di Ipoh

Tempat Menarik di Perak

Dengan struktur muka bumi yang dikelilingi gunung-ganang dan gua batu kapur, negeri Perak sememangnya indah. Sekiranya anda berkunjung ke Ipoh, pergilah ke gua Kek Look Tong untuk menikmati pemandangan di dalam gua batu kapur yang sangat menarik.

Meskipun tempat ini adalah tempat beribadat kaum beragama Buddha, lokasi ini telah dijadikan lokasi pelancongan dan dibuka untuk kunjungan oleh sesiapa sahaja tanpa mengira bangsa dan agama. Inilah juga peluang untuk mengenal dengan lebih dekat tentang budaya agama lain.

Zoo Taiping

Zoo ini adalah zoo yang palig tua di negara Malaysia, dan ia mula dibuka untuk kunjungan pelancong seawal tahun 1961. Ia mempunyai tarikan yang tersendiri, dan Zoo Taiping telah menjadi lebih popular sejak memperkenalkan aktiviti kunjungan zoo pada waktu malam atau “night safari”. Ini adalah satu pendekatan yang diambil oleh pihak zoo untuk mengajak para pengunjung mengenali haiwan-haiwan nokturnal dengan lebih dekat pada waktu mereka aktif.

Lokasi sebegini sememangnya sangat sesuai untuk kanak-kanak kerana mereka akan dapat mengenali hidupan liar dengan lebih baik sebelum ada yang akan diancam kepupusan.

Menara Condong Teluk Intan

Tempat Menarik di Perak

Teluk Intan telah mendapat nama jolok daripada sesetengah pihak, iaitu “Itali Malaysia” kerana adanya menara condong di situ. Menara ini sebenarnya dibina sebagai tangki air. Oleh kerana a tinggi, pihak pentadbiran Teluk Intan telah meletakkan sebuah jam besar untuk rujukan penduduk sekitar Teluk Intan.

Sepertimana yang terjadi kepada menara condong Pisa di Itali, menara Teluk Intan menjadi condong kerana struktur tanah yang lembut. Selain itu, beban air yang ditampung juga menjadi salah satu faktor kecondongan menara ini.

Banyak Lagi Tempat Menarik di Perak

Sememangnya terdapat lebih banyak tempat yang menarik di Perak. Sekiranya anda berminat, silalah layari http://aliff.co/tempat-menarik-di-perak/ untuk mendapatkan maklumat lanjut.

Aliff Mazli on Digital Marketing and Its Future

Malaysian Digital Marketing Consultant on The Future of Advertising

It appears that recently, businesses have begun to accept the phenomena of digital marketing. Large corporations especially are making moves to shrink their offline marketing budget and dumping a huge chunk of it into digital channels such as the social media and the like.

The innovation of science has inevitably led to the birth of new ways to reach out to the audience. Even many years ago before the invention of television, newspapers were the main channel of advertising. Printed ads, however, had to share that used-to-be-so-big slice of cake to the television as it became more affordable and accessible to families with average income.

Today, with the advancement of technology and the constant need for mobility, smartphones are becoming more significant in people’s lives, that even “smartphone addiction” is starting to be considered as the “millennial disease”. But in this article, we’re not going to discuss the problems of mass smartphone addiction. Instead, with a piece of mind from Aliff Mazli, a digital marketing consultant based in Malaysia, we’re going to touch on the shift of trend and how it is affecting businesses, and where to go next.

The Mobile-First World We’re Living In Now

Smartphones: Weapons of Mass Communication

What makes smartphones such a hit? The answer is a no-brainer; it’s because they are portable and convenient. Smartphones make it possible for us to have access to unlimited information no matter where we are. Plus, the emergence of kick-ass apps such as Facebook and Instagram makes it easier for us to connect with the outside world and share our experience. Nowadays, that’s where the attention is. It is really just something inevitable and until someone figures out how to come up with something way better that could kill smartphones, we’re just going to have to go with the flow.  Now, even giants like Google have begun to adopt the mobile-first mentality that they even rolled out mobile-first indexing.

Aliff Mazli Digital Marketing Consultant Malaysia
Aliff Mazli during the short interview with Principia Wire.

It’s Important To Know How To Be “Native”

To be “native” means to be able to speak the language of online users of certain platforms. For example, Facebook users and Instagram users have their own “language”. That’s why sometimes we will realize that certain types of ads may not work on one platform, but gets more engagement on the other. Instagram’s language is beautiful images. We have to be able to “speak” it so that whenever our ad is being served, people would actually stop scrolling and check it out. On social media platforms, a formal tone is no longer effective. Marketers will need to be fresh and amusing. What’s better, inject the element of virality in it – and yes, virality can be engineered.

How Long Will This Last?

First of all, nothing lasts forever. However, technology shift is not as simple as it seems. Yes, the newspapers are outdated, but today, you can still see people reading them. The same goes for television. We do still watch them. Most people who criticize and say they’re no longer relevant at all are mostly on the producer side, not consumer side. It is when we really try to evaluate things by simply taking a closer look around us and see how our friends and families behave, the existing platforms are still there to stay.

To say how long is very difficult. However, we can pretty much say that a technology’s lifetime depends on the lifetime of its users. Newspapers are still being read today because we still have people growing up with it. Perhaps, they might be gone by the time the generation that used to read them are no longer in this world. Smartphones? Well, they’d be heading the same direction too, unless someone speeds things up by inventing something out of this present world – like having devices and functions embedded into our body and being gadgetless.

A Sneak Peek Into the Near Future of Advertising

Virtual reality and augmented reality – that’s the near future. While these two have distinct features, they’re both about blending the virtual world with the reality and creating a new kind of experience for people. This is what businesses should start considering to invest in. They could still be at the beta stage now, but judging by the pace we’re going with technological advancement, mass usage seems to be only a couple of years ahead of us.

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